Guidelines and templates for marketing materials

Printed materials -- especially items used to market the college, department, or unit -- should clearly and consistently reflect the university's brand. Looking for a unique strategy or design? Contact our team.

Requirements

  • Designs should adhere to brand guidelines, including color, typography, and wordmark standards.
  • Federal law requires the inclusion of a non-discrimination statement on printed pieces and publications that describe or invite participation in programs at Iowa State University. 

Consistent and proper use of presentation designs help solidify the Iowa State University brand.

Presentation template formats

  • PowerPoint
  • Keynote
  • Google Slides

The poster design provides your research presentations with an immediate visual association to the university and your department. Templates are available in both PowerPoint and Adobe Illustrator files formats.

Horizontal poster sizes

  • 36 x 24 inches
  • 40 x 30 inches
  • 48 x 36 inches
  • 56 x 36 inches
  • 48 x 24 inches

Vertical poster sizes

  • 24 x 36 inches
  • 30 x 40 inches
  • 24 x 48 inches
  • 36 x 48 inches
  • 36 x 56 inches

Self-mailer designs must follow university brand guidelines. Templates include mail panel locations that comply with postal regulations. 

Postcards

Postcards provide an effective and inexpensive method to reach a large audience. 

  • 4 x 5.5 inches
  • 4 x 6 inches
  • 5 x 7 inches
  • 6 x 9 inches

Letter-sized (8.5 x 11 inches)

The mail panel placement allows the address to appear in the window of a No. 10 envelope.

Tri-fold self-mailer

  • 11 x 8.5 inches
Samples of mailer panel templates

University certificates

Certificates for colleges, departments, and units feature the centered version of the university's primary wordmark in a design suitable for both vertical and horizontal formats.

Type specifications

  • Font: ITC Berkeley family
  • Colors: Khaki and red
  • Use type size and color (red) to emphasize key words or names
  • Although not recommended, Univers may be used in situations where a contrast in the weight of type is desired

Presidential certificates

  • Presidential certificates are issued and signed by the president or the executive vice president/provost. 
  • The design features the centered version of the university wordmark and the university seal (approval is required, contact umarket@iastate.edu).

Name badges

Samples of red and white nametags.
Multiple content versions are available for permanent name badges.

Ordering information

To order a desk nameplate, contact Cyclone Awards and Engraving in Ames

For licensed vendors

Contact ISU Trademark Licensing for template access, trademark@iastate.edu

Sample of a branded desk nameplate