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One University: A branded house

Our brand identity guide is built on a monolithic "branded-house” strategy, where the university wordmark is the primary identifier for all units, divisions, products, and services. Adhering to brand guidelines reinforces the reputation of the whole university and all its parts.

Brand Central

Log in for quick access to a repository of branding resources and assets. An ISU Net-ID is required to access the Cybox hub.

Brand identity elements and guidelines

Stay on brand with the Promotional Toolkit

You play a very important role in promoting Iowa State’s reputation when you use our trademarked name and images, whether you are designing a magnet, lanyard, or T-shirt. The interactive Promotional Toolkit website is user-specific to ensure the brand standards are used on promotional items your unit is designing, so that the items communicate Iowa State in a clear and consistent manner.