Typography

ITC Berkeley Old Style is a traditional serif typeface owned by Monotype. It is available at no cost for use on university-managed employee computers. 

• "Download and install" instructions are included in the last section of this accordion

Univers is a sans serif typeface owned by Monotype. It is available at no cost for use on university-managed employee computers.

• "Download and install" instructions are included in the last section of this accordion

• Use only fonts included in the ITC Berkeley Old Style and Univers type families. A combination of approved fonts can be used as graphical elements
• For reverse (white) type, choose a darker color in the palette and Univers at a point size large enough to keep the letterforms from filling in
• Berkeley should be used with caution in reverse out situations
• Body copy standards
  • Berkeley: 10-point, 14-point leading
  • Univers: 9.5-point, 14-point leading

The font family packages are free when downloaded and installed on university-managed employee computers.

• ITC Berkeley Old Style: Eight styles (Illustrated in section above)
• Univers: 27 styles (illustrated in section above)

By installing, you acknowledge:

• The Univers and ITC Berkeley Old Style fonts can only be used in printed materials or digital materials which have been flattened
• The Univers and ITC Berkley Old Style fonts cannot be used on websites (see website fonts section below)
• Installation is restricted to university-owned, Iowa State employee computers only

How to download the identity fonts

• Open the self-service software platform on your computer
  • Windows: Software Center
  • Mac OS: Self Service
• Search "ISU Identity Fonts 2025"
• Use the installation link to download the font packages
• You may have to restart programs -- for example, InDesign, Photoshop or PowerPoint -- for the fonts to appear as a text choice

Can't download or install?

• Contact the ITS Solution Center or your local IT team/point person (if you have one)
  • Although the fonts are deployed centrally, some local IT teams may need to verify/confirm the machine is university-managed and eligible for installation

Times New Roman is the alternative serif font for electronic materials when ITC Berkeley Old Style is unavailable.

Arial is the alternative sans-serif font for electronic materials when Univers is unavailable. It is a free preinstalled system font available in software programs on most computers.

When using Adobe Express for any application, use:

• Merriweather as the alternative serif font for ITC Berkeley Old Style
• Arial as the alternative sans-serif font for Univers