We deliver exceptional results with on-time and on-budget creative execution for university units. From developing comprehensive brand and identity systems to print promotions and digital experiences, our office has given life to more than 30,000 projects of all types — winning a few awards along the way. Our marketing services have developed and maintained a rich brand history for Iowa State through all types of communications and channels.
Project Portfolio
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Student Innovation Center environmental
A Fresh Coat Of Creativity
Iowa State University's Student Innovation Center is a place where collaboration is king. To nurture creativity and inspire action, they infused the entire space with bold graphics, thought-provoking messages, and intuitive wayflnding maps.
A Fresh Coat Of Creativity
Iowa State University's Student Innovation Center is a place where collaboration is king. To nurture creativity and inspire action, they infused the entire space with bold graphics, thought-provoking messages, and intuitive wayflnding maps.
Student Innovation Center environmental
What Made Them Consider Environmental Branding For The Student Innovation Center?
They wanted to create an immersive environment that reflects their commitment to innovation and collaboration, inspiring students and visitors alike to engage with the space in new and exciting ways.
What Was The Reaction To The Environmental Marketing Efforts?
The reaction to the environmental branding efforts was overwhelmingly positive, with students, faculty, and visitors expressing enthusiasm for the refreshed aesthetic and its ability to foster creativity and collaboration within the Student Innovation Center.
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Beardshear Hall
A Timeless Facelift
Built back in 1908, Beardshear Hall has seen its fair share of changes over the years. But recently, it got a serious makeover. We’re talking vibrant colors, motivational messages, and a whole new vibe.
A Timeless Facelift
Built back in 1908, Beardshear Hall has seen its fair share of changes over the years. But recently, it got a serious makeover. We’re talking vibrant colors, motivational messages, and a whole new vibe.
Beardshear Hall
They gave the whole building a fresh coat of paint, jazzed up the typography, and added some slick new signage to help visitors find their way around. It’s like Beardshear Hall got a facelift and never looked better.
What Made Them Consider Environmental Branding For Their Department?
With Beardshear Hall being built over 125 years ago, it was overdue for a modern makeover. They wanted to breathe new life into the spaces of this old building, infusing it with a vibrant new look.
What Was The Reaction To The Environmental Marketing Efforts?
The revitalized atmosphere sparked a renewed sense of pride in the historic building and enhanced the overall experience for everyone who interacted with it.
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ISU Dining
Diners Have an Appetite for Delicious Design
ISU Dining has a wide variety of made-from-scratch food options available on campus in more than 20 locations and students didn’t know it. They rebranded of their delicious food offerings by creating one colorful, cohesive brand unifying them all.
Diners Have an Appetite for Delicious Design
ISU Dining has a wide variety of made-from-scratch food options available on campus in more than 20 locations and students didn’t know it. They rebranded of their delicious food offerings by creating one colorful, cohesive brand unifying them all.
ISU Dining
ISU Dining rebranded its website, food trucks, and marketing materials, and dining locations with catchy, humorous messaging conveying the benefits of ISU Dining’s superior cuisine helping elevate the value of the eateries.
What was ISU Dining hoping to achieve with this environmental marketing task?
They sought to overcome the perception that university food was a bland, cafeteria-style offering and aimed to promote their made-from-scratch food offerings.
What other obstacles did they have to overcome?
Many students didn’t know where to use meal plans, and the dining hall, café, and C-store each had separate names and identities. To eliminate the confusion, ISU Dining rebranded, creating one cohesive overarching brand.
ISU Dining: The Roasterie
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ISU Dining: Lance and Ellie's
ISU Dining: Heaping Plato
ISU Catering
The Creamery
Mechanical Engineering: The Mine
Beardshear Hall
ISU Dining: Union Drive Marketplace
The Catalyst
College of Health and Human Sciences
ISU Dining: Mezzanine
Student Innovation Center: The Launch Pad
Drone photography
ISU Catering
ISU Dining
