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Let's all brand together

We tell Iowa State's story by working with units across the university to develop effective marketing that maintains brand consistency and clarity. Every unit within the university has the power to leverage the Iowa State brand, from annual reports to student recruitment campaigns, mobile websites to environmental graphics, or digital marketing to college magazines.

Marketing services

Get the most out of your promotional efforts by partnering with our office to develop effective marketing and branding solutions. Our marketing services are offered to any unit on campus. Need something else? Reach out to us with your challenge or project and we’ll partner with you to find solutions.

Strategic marketing

Develop an effective marketing plan based on goals and objectives to improve results.

Market research

To better understand your target audience, gather valuable data and insights about their specific thoughts and needs.

Integrated marketing campaigns

Achieve the best marketing results from your target audiences through well-coordinated use of different promotional methods that reinforce each other.

Brand positioning

Align your specific strengths and points of differentiation to create separation from competitors in the minds of your prospects.

Brand adherence

Develop a consistent and cohesive look, feel, and language across the broad range of creative marketing materials leveraging the university’s brand power.

Digital marketing

Reach your audience on the web using social media, Internet advertising, and other digital marketing tactics.

Core messaging

Communicate your points of differentiation from your peers and competitors by developing key messages that resonate with your target audiences.

Print design

Leave a lasting impression with your audience that’s on point and on brand by creating engaging and informative brochures, publications, posters, invitations, and other print materials.

Environmental design

Transform your space with customized designs that capture your brand’s essence and engage your audience. We specialize in creating immersive environments that leave a lasting impression.

Exhibit design

Stand out at trade shows with innovative branded exhibits. Captivating displays create a memorable presence that communicates your message and achieves results.

Web and mobile development

Create an engaging online experience that works seamlessly across devices and allows your audience to interact with you anytime and anywhere.

Photography

Capture the essence of your brand through engaging photography that leaves a lasting impression on your audience.

Video

Bring your stories to life with interactive video marketing that captivates your audience and enriches your message.

Advertising

Communicate your message clearly and effectively through strategic print, outdoor, and online advertisements that get noticed.

Content management

Unify your communications by identifying and developing noteworthy stories of achievement, distinction, and discovery to further the university’s brand.

Promotional merchandise

Remain top of mind with your target demographic by developing branded promotional merchandise.

Advertising guidance

Iowa State advertisements and marketing campaigns must be developed and/or approved by our team.

Display ads

In display ads, abundant white space and wide spacing between lines help the message stand out from the gray texture and dense text in newspapers and magazines. Bold heads and “lead-in” subheads convey essential information and direct the eye. The wordmark is always used as a “signature” at the bottom.

Employment ads

Employment advertisement places should clearly communicate the potential employment opportunity.

Lecture Series Guide ads

Lecture series guide placements are an opportunity to publicize an upcoming university-sponsored event to both internal and external audiences.